{"id":33873,"date":"2018-04-02T15:51:27","date_gmt":"2018-04-02T07:51:27","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=33873"},"modified":"2024-01-31T17:22:47","modified_gmt":"2024-01-31T09:22:47","slug":"instagram-famous","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/instagram-famous","title":{"rendered":"This Is What You Need To Know If You Want To Be \u201cInstafamous\u201d"},"content":{"rendered":"
The social media landscape has allowed people to live vicariously through the lives of others, especially with the rising popularity of Instagram<\/a>.<\/p>\n Through Insta-stories, pictures and videos, Instagram has evolved into a money-making machine with many brands opting to collaborate with influencers, who are known as content creators and Key Opinion Leaders (KOL).<\/p>\n The Internet Users Survey 2017<\/a> by the Malaysian Communications and Multimedia Commission (MCMC) revealed that:<\/p>\n In 2016, a survey by research consultancy Kantar TNS found that Malaysians were the most active users on Instagram within the Asia Pacific region<\/a>. Thus, advertisers are inching away from traditional media as the public are turning to digital platforms to make their decisions.<\/p>\n What\u2019s even more surprising is that, 48% of internet users aged between 55 and 65 were active on Instagram<\/a> (adorably known as Insta-Gran).<\/p>\n Furthermore, agencies are expanding job searches to fit roles such as a social media manager, whose daily tasks include managing social media pages for brands.<\/p>\n But if you are considering joining the Insta-ranks, be warned, it\u2019s not as easy as snapping a picture and hitting the upload button.<\/p>\n Hence, before you start your journey to social media fame, here are five things you need to know about Instagram stardom.<\/p>\n The industry is measured in followers, because the more people you have under your influence, the more brands will want (to pay) you.<\/p>\n However, there is no streamlined rates for influencers because this is ultimately decided by the influencer themselves. In brief, rates are decided based on the number of followers – the more followers you have, the more leverage you have to negotiate your worth.<\/p>\n The rates vary depending on who you are looking at and can range anywhere from RM150 up to RM2,000!<\/p>\n Here\u2019s a comparison of actual rates we\u2019ve obtained from an industry insider.<\/p>\n\n\n
<\/span>1. Follower count is king for cash<\/strong><\/span><\/h2>\n