{"id":59809,"date":"2023-11-16T15:05:50","date_gmt":"2023-11-16T07:05:50","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=59809"},"modified":"2023-11-16T15:05:50","modified_gmt":"2023-11-16T07:05:50","slug":"tech-giants-share-revenue-local-media","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/tech-giants-share-revenue-local-media","title":{"rendered":"Communications And Digital Ministry To Ask Tech Giants To Share Ad Revenues With Local Media"},"content":{"rendered":"<p>The Communications and Digital Ministry intends to initiate engagement sessions with tech giants to develop a revenue-sharing formula with local media companies.<\/p>\n<p>Deputy Minister Teo Nie Ching spoke about the initiative during the <a href=\"https:\/\/www.bernama.com\/bm\/am\/news.php?id=2244673&amp;fbclid=IwAR22wZgp7H7yhdu6y8OU20_5ZiY5Dh4Oiv-aNumlWX293qj-z8Aw6ZHuCw8\" target=\"_blank\" rel=\"noopener\">Parliament\u2019s Minister Question Time on Wednesday (Nov 15)<\/a>.<\/p>\n<p>Advertising revenue for most local media companies has dwindled significantly as most have been taken over by tech Giants such as Google and Meta, notes Ching.<\/p>\n<p>\u201cThe ministry intends to start engaging with tech giants so that we can emulate other countries \u2013 with a formula \u2013 whereby advertising revenue can be channelled back to Malaysian media companies,\u201d Ching said.<\/p>\n<p>She was responding to a question by Datuk Mumtaz Md Nawi (PN-Tumpat) who asked how the government will help local publication companies who are currently facing <a href=\"https:\/\/www.imoney.my\/articles\/frustrating-money-problems\" target=\"_blank\" rel=\"noopener\">financial difficulties<\/a>.<\/p>\n<p>The ministry intends to emulate Australia and its <a href=\"https:\/\/www.accc.gov.au\/by-industry\/digital-platforms-and-services\/news-media-bargaining-code\/news-media-bargaining-code\" target=\"_blank\" rel=\"noopener\">News Media Bargaining Code<\/a> which puts into law for Google and Facebook to share their advertising revenue with local media firms when linking their content on news feeds or in search results.<\/p>\n<p>Following the landmark decision, the Indonesian government is also <a href=\"https:\/\/www.benzinga.com\/news\/23\/02\/30830805\/after-australia-germany-facebook-and-google-could-get-jolt-over-sharing-revenue-with-media-in-indone\" target=\"_blank\" rel=\"noopener\">proposing a similar law<\/a> for tech giants to pay local media outlets and publishers when their content is linked on Google or Facebook.<\/p>\n<p>Local publishers and the Malaysians Newspaper Publishers Association (MNPA) had urged international tech companies Google and Meta to share their advertising revenue with publishers <a href=\"https:\/\/www.nst.com.my\/news\/nation\/2020\/04\/588163\/malaysian-newspapers-demand-share-ad-revenue-google-facebook\" target=\"_blank\" rel=\"noopener\">back in 2020<\/a>.<\/p>\n<p><strong>Read more: <a href=\"https:\/\/www.imoney.my\/articles\/jangankenascam-fest-roadshow-1-utama\" target=\"_blank\" rel=\"noopener\">You Shouldn\u2019t Miss This #JanganKenaScam Fest Roadshow<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The government plans to help local publication companies through this initiative.<\/p>\n","protected":false},"author":47,"featured_media":59810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216],"tags":[1738,1735,1736,441,1737,1741,1740,1130,1739],"class_list":["post-59809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates","tag-ad-revenue","tag-bernama","tag-communications-and-digital-ministry","tag-facebook","tag-google","tag-local-media","tag-local-publications","tag-meta","tag-revenue-sharing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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