{"id":63311,"date":"2024-05-08T11:57:38","date_gmt":"2024-05-08T03:57:38","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=63311"},"modified":"2024-05-08T11:57:38","modified_gmt":"2024-05-08T03:57:38","slug":"gxbak-zurich-partnership-insurance-plan","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/gxbak-zurich-partnership-insurance-plan","title":{"rendered":"Zurich Malaysia And GXBank Partners Up To Support Underserved Markets"},"content":{"rendered":"
GX Bank Berhad (GXBank), Zurich General Insurance Malaysia Berhad and Zurich Life Insurance Malaysia Berhad, have just announced a 10-year exclusive bancassurance tripartite partnership to co-create micro protection products for underserved Malaysians.<\/span><\/p>\n Through the use of data-driven insights and intuitive technologies, GXBank will work with Zurich Malaysia to create new and innovative insurance products that are simple, affordable, and user-friendly, to address customer pain points.<\/span><\/p>\n The first product that is being developed is set to be released in the third quarter of 2024. It aims to\u00a0 protect underserved individuals from unauthorised transactions resulting from cyber-crime, as well as transactions initiated by electronic scam messages.\u00a0<\/span><\/p>\n \u201cOur partnership enables us to address safety pain points regarding digital banking, and safeguard Malaysians against life and financial uncertainties. As a young digital bank, we are excited to partner with Zurich Malaysia who has a presence in 200 countries and is at the forefront of transforming insurance services. Together, we hope to fractionalise insurance and make it affordable for every Malaysian,\u201d said Pei-Si Lai, Chief Executive Officer, GXBank.<\/span><\/p>\n \u201cFor many, the need for insurance protection is often weighed between the affordability and their financial standing. Coupled with the lack of understanding of the need for insurance protection, these are the main reasons why the populace, especially the financially vulnerable, remain uninsured. This long-term partnership with GXBank enables us to be flexible and agile in how we can co-create relevant affordable insurance products. Together, we look forward to instilling confidence and empower Malaysians to take charge of their financial future, and support Malaysians in caring for what truly matters in their lives,\u201d said Junior Cho, Country CEO \/ Head of Zurich Malaysia.<\/span><\/p>\nInsurance accessibility remains elusive<\/b><\/h2>\n